The 15th Forum on International Cultural Industries & 11th International Conference on Cultural and Creative Industries Symposium

Entrepreneurship for Cultural Enterprises and Innovational Startup

Venue:Yingjie Exchange Center, Peking University, Beijing, China

Time: 2018/01/06 13:30-17:00

Moderator: Neil,secretary-general of IACCI, vice researcher of Institute of Cultural Industries of Peking University

13:30-16:00 Keynote Speech

Businessmen’s Aspiration

Guoyou, ZHANG Professor, Guanghua School of Management of Peking University

Branding Practice on cultural branding process, especially the famous cartoon figure Ali The Fox

Rengou, YU President of Beijing Dream Castle Culture Co., Ltd

Korean strategy on Korean Musical Theater exporting to Japan

Yongqoo, LEE Professor, Korean Foreign Language University

Kui, YAN Assistant Professor, Ajou University in Korea

New opportunities in film and television industry brought by Internet

Yue, CHEN Co-founder & Vice President, Xin Pian Chang Film

Serving with full heart to achieve good reputation

Hongjian, YU Co-founder of Shansong Delivery Co., Ltd

Creative thinking of enterprises

Jie cheng, LIU Executive member of IACCI, CEO of oriens creative institution

16:00-16:50Salon Dialogue

Moderator: Yuling, ZHANG Deputy Director of The Cultural Industry Research Center of Guangming Daily

Zili, LIU Chairman of Jingdezhen Ceramic Culture Tourism Group

Jian, WANG CEO of Entrepreneurship Training Camp

Yue, CHEN Co-founder & Vice President, Xin Pian Chang Film

Xinyong, YANG Best wishes (Beijing) technology co. LTD.

Zhe, SU Vice President of Sister tao (Shanghai) cultural communication co., LTD

Xianghui, XUE Xi’an Yellow Bird Creative Design co. LTD.

16:50-17:00 Summary

Hardy Yong XIANG Professor, Vice Dean of Institute for Cultural Industries, Peking University